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Strategies for Success: An Interview with Loren Remillard, President and CEO of the Winnipeg Chamber of Commerce



Welcome to another episode of Mastery Fractional CFO’s Punchy Podcast, where we speak with leaders from various backgrounds and ask them for their insights.


In this episode, host and fractional CFO expert Ryan Chenier is joined by Loren Remillard, President and CEO of the Winnipeg Chamber of Commerce. Together, they discuss the unique role of chambers of commerce in supporting small and medium-sized businesses (SMBs), the current challenges facing these businesses, and how a fractional CFO can help SMBs align financial strategy with growth goals.


The Chamber’s Role in Empowering SMBs

Loren shares his passion for helping local businesses thrive, rooted in his experience growing up in a family-owned clothing store. His background in policy and business advocacy shapes his work at the Chamber, where the mission is clear: support local businesses and contribute to a thriving Winnipeg. The Chamber of Commerce helps SMBs by providing resources, networking opportunities, and advocating for policies that support sustainable growth.


Key Challenges Facing SMBs Today

Loren highlights some of the common challenges faced by Winnipeg’s SMB community, especially in the post-pandemic business landscape:


  1. Finding Time for Strategic Planning

    Many SMB owners are deeply involved in day-to-day operations, leaving little time to work "on" their business instead of just "in it". Loren emphasizes the importance of stepping back to think strategically, whether by working with advisors or setting aside dedicated planning time.


  2. Marketing in a Complex Landscape

    With the rise of digital marketing, businesses now need expertise in numerous platforms, from social media to SEO. Loren notes that finding customers in this competitive environment is challenging, especially for smaller businesses without a full marketing team.


  3. Leveraging Technology

    Technology is a powerful equalizer for SMBs, but navigating options like AI, digital tools, and productivity software can be overwhelming. Loren explains how the Chamber advocates for policy and programs that make technology adoption more accessible to small businesses.


How the Chamber Supports Business Growth

The Winnipeg Chamber of Commerce helps local businesses thrive in three main ways:


  • Advocacy

    The Chamber works at the municipal, provincial, and federal levels to push for favorable policies and tax measures that help businesses grow.


  • Networking

    Connecting with other business leaders is one of the biggest benefits of Chamber membership. Loren explains how Chamber events bring together a network of local business owners, creating valuable relationships and partnerships that drive growth.


  • Cost-Saving Programs

    Through programs like the group benefits plan, the Chamber enables small businesses to access benefits typically reserved for larger corporations, leveling the playing field and supporting employee retention.


When Should You Consider a Fractional CFO?

As always on the Punchy Podcast, Ryan gave Loren an opportunity to ask him, as a fractional CFO, a question. Loren posed a question that many business owners ponder: "When should a business consider hiring a fractional CFO, and what are the benefits?" 


Ryan explains that a fractional CFO provides executive-level financial expertise on a part-time basis, making it a cost-effective solution for SMBs. A fractional CFO can help businesses that are too small to afford a full-time CFO but still need guidance in areas like financial planning, cash flow management, and strategic decision-making.


Ryan highlights that a fractional CFO can be particularly beneficial for businesses facing growth challenges or struggling to manage cash flow. By aligning financial strategy with business operations, a fractional CFO helps businesses make informed decisions that drive sustainable growth.


Key Takeaways from This Episode


  1. Chambers of commerce are essential for SMB success

    They provide advocacy, networking, and resources that support business growth.


  2. Time for strategic planning is crucial

    Business owners need to make time to work on their business, not just in it.


  3. Fractional CFOs bring executive-level expertise

    For SMBs, a fractional CFO provides a flexible, affordable way to access financial leadership without the cost of a full-time executive, and thereby achieve significantly enhanced results.


  4. Focus on being a problem-solver

    Loren emphasizes the importance of solving unique problems for clients, which distinguishes successful businesses from competitors.


Connect with the Winnipeg Chamber of Commerce

For more information on how the Winnipeg Chamber of Commerce can support your business, visit www.winnipeg-chamber.com or connect with Loren Remillard on LinkedIn.


If you enjoyed this episode, please share it with someone in your network who might benefit from it, and stay tuned for more inspiring interviews on Mastery Fractional CFO's Punchy Podcast.


To listen to the podcast visit: https://sites.libsyn.com/530067/site


Looking for financial leadership or support to align your operations and finances? Reach out to Mastery Fractional CFO Services today to explore how we can help you.



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