Welcome to another episode of Mastery Fractional CFO’s Punchy Podcast, where host Ryan Chenier, founder and CEO of Mastery Fractional CFO Services, speaks with business leaders from all walks of life about their insights.
In this episode, Ryan explores the fascinating intersection of business growth and human performance with Purdeep Sangha. Purdeep, known as a North American leader in business and human potential, advises top executives, board members, and entrepreneurs across the globe. From neuroscience to corporate strategy, he brings a unique approach to maximizing professional, personal, and team performance.
From Family Business to Global Leadership
Purdeep discusses his journey growing up in an immigrant household where hard work and business acumen are part of daily life. Watching his parents succeed with limited resources sparks a lifelong fascination with what drives performance. After years in the corporate world, he runs a business that combines cutting-edge strategies for growth with neuroscience-backed human performance optimization.
This dual focus allows Purdeep and his team to address both organizational strategy and the well-being of individuals, creating a holistic approach to achieving sustainable success.
The Power of Performance Psychology in Business
A key theme in our conversation is the often-overlooked role of psychology in business success. Purdeep explains how neuroscience and performance psychology provide a competitive edge by unlocking human potential. While many organizations invest in marketing, equipment, or technology, fewer recognize the immense ROI of investing in their people.
“High performance isn’t just about technical skills or leadership training,” Purdeep says. “It’s about understanding the individual drivers of productivity and creating an environment where people can thrive—both personally and professionally.”
A Practical Example of Driving Change
Purdeep shares about a project with one of Canada's largest organizations. Facing burnout among project managers, who are critical revenue generators, the company experienced a drop in productivity and sought help. By addressing well-being and capacity issues, Purdeep’s team helped the organization not only improve performance but also reduce turnover—a win for both the people and the bottom line.
Custom Solutions Over Generic Programs
One standout takeaway from the episode is Purdeep’s insistence on tailoring solutions. While many firms offer off-the-shelf training programs, Purdeep emphasizes that generic approaches don’t deliver meaningful results. Instead, his team takes a bespoke approach, addressing the unique culture, challenges, and goals of each organization.
Why Well-Being Is the New Competitive Advantage
Purdeep highlights an alarming statistic from a recent survey: 83% of Canadian employees report being burnt out or on the verge of burnout. In an era where mental health challenges are on the rise, he believes that organizations investing in employee well-being gain a significant edge.
“Technology can only take us so far,” he notes. “Ultimately, it’s the people who drive performance—and addressing their well-being is essential for both productivity and competitive advantage.”
The CFO Perspective: Planning for Growth in a Shifting Economy
Near the end of the episode, Purdeep asks Ryan to share his insights on the Canadian economy and how businesses can prepare for what lies ahead in 2025. Here's Ryan's perspective as a fractional CFO:
The Canadian economy faces challenges, but Ryan believes we may be on the brink of a turnaround. Interest rate reductions are creating opportunities for growth, and pent-up demand across industries, such as real estate and construction, is beginning to rise. This could lead to increased spending in complementary sectors like transportation, hospitality, and retail.
For business leaders, the key to navigating this shift is proactive financial planning. Now is the time to strategically budget for growth initiatives. Here’s why:
Momentum is Building: Economic slowdowns rarely last long-term, and when recovery begins, it often accelerates quickly. Companies that prepare to seize these opportunities gain a first-mover advantage.
Investing in People and Operations: Growth doesn’t happen by accident. Allocating resources toward building high-performing teams, improving operational efficiency, and fostering innovation positions your business to scale effectively.
The Cost of Waiting: Delaying investment in critical areas—like leadership development, well-being initiatives, or operational improvements—can leave businesses lagging behind competitors who are already taking action.
Ryan emphasizes the importance of treating growth as a calculated investment rather than an expense. Much like Purdeep’s approach to high-performance training, businesses that invest in their people and infrastructure are better equipped to thrive in a competitive marketplace.
Whether it's expanding operations, enhancing team performance, or investing in innovative solutions, the commitment to position your business for long-term success begins today.
Key Takeaways for Entrepreneurs and Leaders
Invest in People: Burnout and mental health challenges are on the rise. Addressing these issues boosts productivity and provides a competitive advantage.
Tailored Approaches Matter: Generic training programs often fall short. Custom solutions that align with organizational culture and goals drive better outcomes.
Plan for Growth: As the economy shifts, budgeting for strategic investments—both in people and operations—positions businesses for success.
Learn More About Purdeep Sangha
To connect with Purdeep or learn more about his work, visit purdeepsangha.com or reach out to his team at team@sanghax.com.
If you enjoyed this episode, please share it with someone in your network who might benefit from it, and stay tuned for more inspiring interviews on Mastery Fractional CFO's Punchy Podcast.
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